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WEG Highlighted in the Top of Mind 2025

Receives four awards, reinforcing the brand’s presence in the minds and hearts of Santa Catarina consumers.

By: David Savastano

Editor

Source: WEG

WEG was one of the big winners at the Top of Mind 2025, taking first place in the “Large Industrial Company” category, as well as the titles of Most Remembered Brand in Sustainability, Outstanding Santa Catarina Institution in Social Responsibility and Social Projects, and Outstanding Entrepreneur for Décio da Silva, chairman of the Board of Directors.

The award, promoted by NSC and Instituto Mapa, is considered one of the most important branding recognitions in Brazil. The survey is based on spontaneous responses, revealing which brands are most present in consumers’ memory across dozens of categories.

In 2025, the campaign brought the concept “30 Years Seeing Beyond,” taking the opportunity as a metaphor to highlight that only a few “get that far.”

“Receiving four awards in such a symbolic event for the Santa Catarina region is an immense source of pride. It is the recognition of our journey, the trust we have earned, and our ongoing commitment to innovate and operate with socio-environmental responsibility. This award belongs to all our employees, partners, and customers, who help us build this story every day,” said Daniel Marteleto Godinho, sustainability and institutional relations director.

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